Reasons UK eCommerce Brands Choose to Outsource Support to the Philippines
Key Takeaways:
- UK eCommerce brands are turning to the Philippines for scalable, cost‑effective customer support without compromising quality.
- Skilled, English‑fluent agents help brands cut costs by 60%+ while boosting satisfaction and speed.
- Time zone alignment enables seamless UK business hour coverage and 24/7 global support.
- Outsourcing to the Philippines remains GDPR‑compliant and fully integrated with UK‑based tools and workflows.
UK-based eCommerce brands—whether DTC, luxury, or marketplace sellers—are feeling the pressure. With rising customer expectations, seasonal demand spikes, and a competitive hiring market, in-house CX and operations teams are being stretched thin.
That’s why more UK brands are turning to offshore support teams in the Philippines to handle everything from customer service and order tracking to returns and back office admin.
Why the Philippines Works for UK eCommerce Companies
Highly Skilled, English-Fluent Agents
The Philippines has a proven track record supporting global eCommerce operations. Agents are fluent in English, familiar with UK business culture, and trained to handle your stack from day one.
Scalable, Cost-Effective Support
UK eCommerce teams can cut 60–70% of their support costs while maintaining high CSAT. Outsource non-revenue tasks and reinvest in growth.
Time Zone Compatibility
Philippine teams align well with UK business hours and offer extended or 24/7 coverage for global customers. Perfect for brands selling into Europe or worldwide.
What Support Tasks Are UK Brands Outsourcing?
- Customer service: Chat, email, and phone support for shipping updates, product inquiries, and refunds.
- Order management: Manual order updates, tracking issues, and fulfillment center coordination.
- Returns & refunds: Processing return labels, issuing store credit, and reducing repeat return reasons.
- Back office admin: Tagging tickets, managing help center content, and updating product listings.
- Omnichannel CX: Social support on Instagram, TikTok, marketplaces, and more.
Is It Safe? What About GDPR?
Yes, you can outsource and stay GDPR-compliant.
SupportZebra teams work 100% within your tools (Shopify, Gorgias, Amazon Seller Central, etc.). We never store customer data locally, and our workflows follow UK data security expectations, including audit trails and access logs.
Case Study Snapshot
A skincare brand partnered with SupportZebra to handle all post-purchase support, including email, chat, and order returns.
✅ Result:
- 88% CSAT in the first 60 days
- Chat FRT < 12 seconds
- 30% reduction in ticket volume due to proactive automation tagging
Why UK Brands Are Doubling Down on Philippine Teams
📉 Cut support costs by 60%+
💬 Improve customer satisfaction and speed
⚙️ Scale fast without long-term contracts
🔒 Stay compliant with GDPR and platform policies
Ready to Scale Your eCommerce Support?
You don’t need to hire locally to keep your UK customers happy. Let our platform-ready, brand-aligned agents handle your CX while you focus on growth.
👉 Talk to us today: https://supportzebra.com/contact
Discover our solutions for eCommerce outsourcing in the UK: https://supportzebra.com/ecommerce
